Shout It Loud

The headline is definitely the key factor in most promotions and advertising.

Likewise, it is also the most important factor of any selling message “live or recorded, in person or by phone, audio or video” your company ever uses.

It is the opening sentence or paragraph you use in any sales letter or written communication you ever send out to customers, prospects, suppliers or staff. It’s the first words your sales persons utter, when they engage anyone in a sales presentation or one-on-one discussion.

Likewise, the “headline,” or its “equivalent,” are the first phrases you begin your conversation with when a customer or prospect comes in or calls in. It is also the first paragraph you state when recording a commercial or when meeting people at your trade show booth display.

The purpose of a headline is to attract your prospect’s ATTENTION. When I say your prospect, I mean that your headline should target precisely whom you want to reach your target market. For example, if you wish to sell to homeowners, put the word “homeowners” in the headline.

The headline has to serve as an ad for your ad. It should tell the reader immediately and clearly the essence of what you’re trying to say in the body copy. The headline should give the reader a Big Benefit or Big Promise. So, write a headline that tells the right people the benefit you are offering them.

When you write or decide upon your headline-or it’s opening equivalent-you have spent at least 80 cents out of your dollar. Stated differently, 80% of your outcome-four fifths of your result… all but 20% of the successful selling effort is effected positively or negatively by how and what you communicate in the beginning.

A properly written headline can make a 20 times improvement in response or acceptance by your prospect customer. Every headline or opening statement should appeal to the prospect’s or reader’s or listener’s self-interest. It would have to promise him or her a desirable, powerful and appealing benefit. It is best to inject “news” or “educational” value into the headline also.

You may Download a Free copy of the “100 Greatest Headlines Ever Writen” at Jay Abraham Mastermind Marketing System - www.JayAbrahamSystem.com and learn how you can use these headlines to improve your copywriting and maximize your sales conversions.

You may get to know more about Jay Abraham the super consultant that charges $5000 an hour whom consulted the famous Anthony Robbins at website Jay Abraham Seminar