Shout It Loud

Location, location and location. When conducting a business in Singapore, your location and its credibility, is an important thing that people look at. Funny enough, these two things tie in quite closely together in the overall economic equation of gaining either customer or investor confidence. Unfortunately, space is a scarcity in Singapore and thus, many business owners are either left stranded at the door or they are forced to move their operations to the fringes of town. Furthermore, with the decreasing amount of business real estate in this island nation, prices are increasing and leases are getting shorter as time passes.

This is because the property market has become a jitter bug in its own right. Prices are soaring up and down, and tenants are quite unwilling to sign long leases in case the market takes a drastic turn on the property curve. So what does this mean for you? It means that you need to consider more alternatives and explore options in the digital horizon when choosing a business location. Singapore virtual offices are the best bet for either start-ups or existing business who either want to diversify or extend their operations into risky markets. First, examine the nature of your business. Does it require to meet your clients often? Is the business mobile from your side or your customers side? Do the category that your products are in need a more personal and sensory selling experience? If you are able to operate from a remote location and not compromise any of your brand pillars, then you would be able to work in the comfort of a virtual office.

When you do need to find one in Singapore, there are several things you should look out for before making a decision and signing on the dotted line. The virtual office should give you an address that is preferably right in the heart of the Central Business District or in an area known for credible corporate presence. Most good virtual offices in Singapore provide addresses in Robinson Road, the Central Business District, Clarke Quay, River Valley Road, North Bridge Road – these are some of the areas that should be provided. Basic facilities such as a receptionist to handle calls, mailing services, faxes and emails, should also be provided.

It is important to make sure that the receptionist or administrator slotted to handle your calls has good knowledge on your business and that adequate training is given before hand. Nothing can hurt a business more than someone who doesn’t know anything about it when answering queries from potential clients. Also think about possible extensions to your virtual office needs, like a virtual boardroom, high capacity internet and maybe even the option of renting a physical space to conduct crucial meetings. These are just of the things you need to look out for when choosing a Singapore Virtual Office.